5 Best Japanese “Dagashi” Chocolate Candies

Japanese cheap snacks and candies are generally called “Dagashi (駄菓子)” in Japan. When I was an elementary school student, there were a few excursions held as school events in a year. We students were able to take snacks and candies for the event, but the teacher decided an upper limit of the total sum of those snacks and candies. That was a few hundred yen. Therefore, I used to buy cheap snacks and candies at a Dagashi shop called “Dagashiya (駄菓子屋)” before the school event was held.

5 Best Japanese Chocolate Candies that are famous as Dagashi

Among those Dagashi candies I used to buy when I was an elementary school student, chocolate candies were my favorite genre. Therefore today, I want to introduce 5 best long-selling Japanese chocolate candies that are famous as Dagashi.

Meiji Choco Baby (明治 チョコベビー)

Image : middle-edge.jp Meiji Choco Baby Chocolate Candy

Meiji Choco Baby is a Japanese chocolate candy released over 40 years ago. Even now, the chocolate candy is popular among children in Japan. The product has a bunch of small, mild chocolate pellets in a resealable plastic container, so that makes it easy to have the chocolate pellets on hand.

Black Thunder (ブラックサンダー)

BLACK THUNDER chocolate mini bars

Black Thunder is a thick bar shaped chocolate candy whose cocoa-flavored crunch is covered with chocolate. The original product of the Black Thunder Chocolate series was introduced into the market in 1994, and today this Japanese chocolate bar has become one of the most popular chocolate candies in Japan. Even now, it is one of my most favorite chocolate candies.

Tirol Chocolate (チロルチョコレート)

Tirol Chocolate Candies

Tirol Chocolate is not only the most famous Japanese chocolate candy in the world, but it is also one of the most popular Dagashi candies in Japan. Tirol Chocolate is an individually wrapped small chocolate candy. It only costs 10 to 40 yen in Japan. This chocolate Dagashi candy series is well-known for having a wide variety of flavors. It is said that about 20 to 30 new flavors are going on sale in one year.

Meiji Apollo (明治 アポロ)

Image : Wikipedia

Meiji Apollo strawberry chocolate

Meiji Apollo is a long-seller Japanese chocolate candy released in 1969 when Apollo 11 landed on the moon for the first time. Hence, the shape is designed with a motif of Apollo 11. This Japanese chocolate candy has a two-layered structure. The upper chocolate has a strawberry flavor, while the lower part is mild milk chocolate.

Meiji Marble Chocolate (明治 マーブルチョコ)

Meiji – Five Mini Chocolate Candy Pucci Assortment

Meiji Marble Chocolate is a popular Japanese chocolate candy that went on the market in 1961. It is known as the first grain chocolate made in Japan. These chocolate candies are mild milk chocolate thinly coated with 7 different colors of sugar. Meiji Marble chocolate has two brothers, Meiji Choco Baby and Meiji Apollo. All of the 3 products consist of mini chocolate candies and are being produced by Meiji, a leading Japanese confectionery company.


Hi, I'm Tomo, a Japanese blogger living in Niigata Prefecture, Japan. I want to introduce things about Japan on this blog, especially unique Japanese products, cooking recipes, cultures and trivia.

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