5 Best Japanese Dagashi Chocolate Candies

As you may know, Japanese cheap snacks and candies are generally called “Dagashi (駄菓子)” in Japan.

When I was an elementary school student, a few excursions were held as school events in a year.

For the event, we students were able to take snacks and candies, but there was an upper limit on the total sum of those snacks and candies, which was a few hundred yen.

Therefore, I used to buy cheap snacks and candies at a Dagashi shop “Dagashiya (駄菓子屋)” before the school event was held.

Among the Dagashi candies I used to buy when I was an elementary school student, chocolate candies were my favorite genre.

Therefore today, I will introduce the 5 best Japanese chocolate candies that are famous as Dagashi.

Meiji Choco Baby (明治 チョコベビー)

Meiji Choco Baby Chocolate Candy Meiji Choco Baby Chocolate Candy

Meiji Choco Baby is a chocolate candy released over 40 years ago, but even now, the chocolate is popular among children in Japan. The product contains a bunch of small, mild chocolate pellets in a resealable plastic container, which makes it easy to have them on hand.

Yuraku Black Thunder (ブラックサンダー)

Black Thunder Chocolate Mini Bars

Yuraku Black Thunder is a thick bar shaped chocolate candy whose cocoa-flavored crunch is covered with chocolate. This product was introduced into Japan’s market by Yuraku in 1994 and today has become one of the most popular chocolate candies. Even now, it is one of my most favorite chocolate candies.

Tirol Choco (チロルチョコ)

Tirol Choco Chocolate Candies

Tirol Choco is one of the most popular Dagashi candies in Japan. It is an individually wrapped small chocolate candy and only costs 10 to 40 yen in Japan. Tirol Choco is well-known for having a wide variety of flavors and it is said that about 20 to 30 new flavors are created in one year.

Meiji Apollo (明治 アポロ)

Meiji Apollo Strawberry Chocolate Candy

Meiji Apollo Strawberry Chocolate

Meiji Apollo is a long-selling chocolate candy that was released in 1969 when Apollo 11 landed on the moon for the first time. Hence, the chocolate is modeled after the spaceship Apollo 11 and has a two-layered structure. The upper chocolate has a strawberry flavor, while the lower part is mild milk chocolate.

Meiji Marble Choco (明治 マーブルチョコ)

Meiji Five Mini Chocolate Candy Pucci Assortment

Meiji Marble Choco is a popular milk chocolate that went on the market in 1961, which is known as the Japan’s first grain chocolate. The chocolate candies are characterized by their colorful coatings that catch the eye and are thinly coated with 7 different colors of sugar.


Hi, I'm Tomo, a Japanese blogger living in Niigata Prefecture, Japan. For the purpose of enriching your life, I would like to introduce things about Japan on this blog, especially unique Japanese products, cooking recipes, cultures, and facts and trivia.

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