Poppo Yaki : Niigata’s Famous Bread-like Brown Cake

Today, I went on a day trip to “Matsunoyama Onsen (松之山温泉)” to enjoy its hot spring bath.

Matsunoyama Onsen, situated in the city of Tokamachi, Niigata Prefecture, is a nationally famous hot spring, which, in fact, is known as one of “Japan’s 3 best medicinal Onsen (日本三大薬湯)”.

Matsunoyama Onsen Yunoyama

This was the first time that I visited the spa facility “Yunoyama (湯の山)”, but the hot spring water was so good that it made me relaxed and took away my routine fatigue very well.

After taking its hot spring bath, I headed to a souvenir shop in the facility to see if there was something interesting, where I found my favorite local sweet snack “Poppo Yaki (ぽっぽ焼)” being sold, resulting in purchasing it.

Poppoyaki (ぽっぽ焼)

Poppo Yaki

On the way home from the spa facility, I enjoyed these bread-like stick cakes, Poppoyaki, which is made by baking the mixture of soft flour, brown sugar, water, carbonic acid and alum.

The Japanese sweet snack is known as a specialty food of the northern regions of Niigata Prefecture.



Poppo Yaki is shaped like a thick rectangular bar. It has a soft chewy texture, and features a gentle sweetness that comes from brown sugar. So the treat tastes kind of like brown sugar bread.

Where to Buy


Poppo Yaki is available not only at souvenir shops in Niigata, but is also often offered by street food stalls at Niigata’s local festivals.

If you have a plan to see a big summer festival in Niigata, you will probably see some food stalls baking Poppo Yaki cakes in the festival.

(Reference page : Wikipedia ぽっぽ焼き )


Hi, I'm Tomo, a Japanese blogger living in Niigata Prefecture, Japan. For the purpose of enriching your life, I would like to introduce things about Japan on this blog, especially unique Japanese products, cooking recipes, cultures, and facts and trivia.

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