Poppo Yaki : Niigata’s Famous Bread-like Brown Cake

Today, I went on a day trip to “Matsunoyama Onsen (松之山温泉)” to enjoy its hot spring. Matsunoyama Onsen is a nationally famous hot spring that is known as one of “the Japan’s 3 best medicinal Onsen (日本三大薬湯)”. It is situated in the city of Tokamachi, Niigata Prefecture.

Matsunoyama Onsen Yunoyama

This was the first time for me to visit this spa facility “Yunoyama (湯の山)”, but the hot spring water was so good that it made me feel relaxed and soothed my routine fatigue.

After taking its hot spring bath, I headed to a souvenir shop in the facility to see whether there is something interesting, where I found my favorite local sweet snack “Poppo Yaki (ぽっぽ焼)” being sold and picked it up.

Poppoyaki (ぽっぽ焼)

Poppo Yaki

On the way home, I enjoyed these bread-like cakes, Poppoyaki. The sweet snack is made by baking the mixture of soft flour, brown sugar, water, carbonic acid and alum, and well-known as a specialty of the northern regions in Niigata Prefecture.



Poppo Yaki generally has a somewhat thick rectangular bar-shape. Its texture is soft and chewy, and this sweet snack features having a gentle sweetness that comes from brown sugar. Hence, it tastes kind of like brown sugar bread.

Where to buy


Poppo Yaki is available not only at souvenir shops in Niigata, but the rectangular brown cake is also offered by street food stalls at Niigata’s local festivals.

If you have a plan to go to a Niigata’s big summer festival, you will surely see a food stall baking Poppo Yaki cakes. If you are interested, why not give it a try?

(Reference page : Wikipedia ぽっぽ焼き )


Hi, I'm Tomo, a Japanese blogger living in Niigata Prefecture, Japan. I want to introduce things about Japan on this blog, especially unique Japanese products, cooking recipes, cultures and trivia.

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