Poppo Yaki: Niigata’s Favorite Bread-like Brown Cake Sticks

Today, I went on a day trip to “Matsunoyama Onsen (松之山温泉)” to enjoy its hot spring bath.

Matsunoyama Onsen, situated in the city of Tokamachi, Niigata Prefecture, is a nationally famous hot spring, generally known as one of “Japan’s 3 Best Medicinal Onsen (日本三大薬湯)”.

Matsunoyama Onsen Yunoyama

This was the first time that I visited the spa facility “Yunoyama (湯の山)”, but the hot spring water was so good that it made me fully relaxed and quite removed my fatigue.

After taking its hot spring bath, I headed to a souvenir shop in the facility to see if there was something interesting, where I found my favorite local snack of Niigata “Poppo Yaki (ぽっぽ焼)” on sale, resulting in purchasing one.

Poppoyaki (ぽっぽ焼)

Poppo Yaki

On the way home from the spa facility, I enjoyed these bread-like stick cakes Poppoyaki, a specialty of the northern regions of Niigata made from soft flour, brown sugar, water, carbonic acid, and alum that have been mixed and baked.


Poppo Yaki is shaped like a thick rectangular bar. It is soft, chewy in texture with a gentle sweetness characteristic of brown sugar to it, so the sweet treat tastes kind of like brown sugar bread.

Where to Buy


Poppo Yaki not only can be seen at souvenir shops in Niigata but the snack is often offered by street food stalls or “Yatai (屋台)” at local festivals in the prefecture.

In fact, if you have a plan to visit a summer festival in Niigata, you will probably see some Yatai baking Poppo Yaki cakes there.

(Reference Page: Wikipedia ぽっぽ焼き )


Hi, I'm Tomo, a Japanese blogger living in Niigata Prefecture, Japan. For the purpose of enriching your life, I would like to introduce things about Japan on this blog, especially unique Japanese products, cooking recipes, cultures, and facts and trivia.

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