Japanese Kit Kat Ume Plum Flavor Chocolate

When I went on an errand today, I came across a seasonal flavor of Kit Kat Chocolate in the snack aisle of a store.

Once finding it, I instantly thought the product was a Japan limited edition because it recreates the taste of the fruit representing Japan’s winter season, Ume (梅).

Kit Kat Mini Ume Flavor Chocolate

Kit Kat Mini Ume Flavor from Nestle Japan

And this time, I chose and bought that Kit Kat Ume (梅) flavor chocolate for this blog article.

According to this tweet by KitKat Japan, the Ume Kit Kat hit the shelves on January 18th of this year (2021).

Ume (梅)

Ume, also known as Japanese plum or Japanese apricot in English, is a deciduous tree that blooms in the chilly winter months, earlier than Sakura in the spring.

Japanese Ume Plums

Unlike Sakura, Ume bears fruit after blooming. The plum fruit doesn’t become sweet and is sour even when fully ripened.

Because of that, it is usually processed, often used as a flavoring for candies, or eaten as Umeboshi or jam.

Ume Kit Kat Chocolate Bar

In fact, these KitKat chocolate bars use Ume plum flavoring and have a green hue associated with actual Ume plums.

The cream-filled wafers inside also contain Ume powder, and the overall snack is sweet and tart, like a green apple.

Finally, it leaves a refreshing aftertaste reminiscent of Ume’s sourness and deliciously recreates the taste.

Ingredients/Nutrition Facts

Kit Kat Mini Ume Flavor Ingredients

Sugar, Milk sugar, Vegetable fat/oil, Whole milk powder, Cocoa butter, Wheat flour, Ume juice powder, Yeast, Cocoa powder, Cacao mass, Okara soy pulp powder, Emulsifier, Flavoring, Acidifier, Baking soda, Colors (Safflower yellow, Cape jasmine), Yeast food

Nutritional Values

Kit Kat Mini Ume Flavor Nutrition Facts

Nutritional Values per Piece (9.9 Grams)
Calories 55 kcal
Protein 0.35 g
Fat 3.1 g
Carbohydrates 6.3 g
Salt equivalents 0.004 – 0.014 g


Hi, I'm Tomo, a Japanese blogger living in Niigata Prefecture, Japan. For the purpose of enriching your life, I would like to introduce things about Japan on this blog, especially unique Japanese products, cooking recipes, cultures, and facts and trivia.

2 Responses

  1. Dalia says:

    Thank you for the review

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