Marumiya Ajidouraku Furikake Rice Seasoning

Have you ever tried “Furikake (ふりかけ)”?

Furikake is a Japanese condiment particularly for steamed plain rice, which consists of dry mini flakes made from various food materials like meat, fish, seaweed, eggs, sesame seeds and so on.

How to use it? Simply sprinkle the flakes over hot cooked rice in a bowl. That’s it!

Furikake has a long history and now has become one of the standard rice seasonings in Japan. Thus, supermarkets in Japan usually stock a great variety of Furikake rice seasonings.

As for the manufacturers, “Marumiya (丸美屋)” produces products that have the largest share in Japan’s Furikake market and its flagship product “Noritama (のりたま)” is especially loved by Japanese.

Marumiya Noritame and Ajidouraku Furikake Rice Seasonings

In addition to Noritama, Marumiya’s “Sukiyaki (すきやき)” and “Ajidouraku (味道楽)” Furikake rice seasonings are also classics and have a lot of fans.

Since I wrote articles on Marumiya Noritama and Sukiyaki Furikake before, this time let me talk about the Ajidouraku Furikake.

Marumiya Ajidouraku Furikake 

Marumiya Ajidouraku Furikake

Marumiya Noritama Furikake was introduced into Japan’s market in 1960 and the Sukiyaki Furikake went on the market in 1963, while the Ajidouraku Furikake was released in 1969. So this year (2019) is the 50th anniversary of the rice seasoning.

The main ingredient in the Ajidouraku Furikake is dried bonito flakes, and according to the logo, Marumiya Ajidouraku is Japan’s No.1 bonito-based Furikake rice seasoning.

In addition to bonito flakes, the Ajidouraku Furikake consists primarily of sweet egg flakes, shredded Nori (seaweed laver), and white sesame seeds.

Marumiya Ajidouraku Furikake Rice Seasoning

Overall, the Ajidouraku Furikake has a dark brown color that mainly comes from bonito flakes and Nori, and is characterized by the pleasant crunchy texture and savoriness of bonito flakes.

If you are a Furikake beginner, Marumiya Ajidouraku, together with Noritama, is one of the must-try Furikake rice seasonings with a taste very familiar to us Japanese.


Marumiya Ajidouraku Furikake Ingredients

Lastly, according to the ingredient list, Marumiya Ajidouraku Furikake is made with sesame seeds, dried bonito shavings, sugar, salt, hen’s egg, seasoned Nori seaweed, soy sauce, palm oil, wheat flour, Mirin sweet cooking rice wine, rapeseed oil, starch, extracts (bonito, yeast, chicken), soybean processed food, seaweed calcium, vegetable protein, soybean oil, sea lettuce, dairy products, margarine, smooth red bean paste, Matcha green tea powder, green laver, chicken, egg yolk oil, chicken fat, high-fructose corn syrup, reduced sugar syrup, yeast, milk sugar, dextrin, and flavor oil.


Hi, I'm Tomo, a Japanese blogger living in Niigata Prefecture, Japan. For the purpose of enriching your life, I would like to introduce things about Japan on this blog, especially unique Japanese products, cooking recipes, cultures, and facts and trivia.

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