Magari Senbei: One of the Best Rice Crackers from Kameda

Kameda Seika (亀田製菓) is one of the confectionery companies that Niigata, where I live, can boast to the world, and their Magari Senbei (まがりせんべい) is arguably one of their best.

Magari Senbei (まがりせんべい) from Kameda

Kameda Magari Senbei

For those unfamiliar with Japanese food, Senbei (せんべい) is a traditional Japanese rice cracker made from non-glutinous rice called Uruchimai (うるち米), and Niigata is known for it because the prefecture is Japan’s largest rice producer.

Meanwhile, Kameda Seika is Niigata’s top confectionery maker dedicated to rice snacks, and they have many long-selling Senbei-related products, including this Magari Senbei released in 1986.


Kameda Magari Senbei Soy Sauce Flavor Rice Crackers

This product comes in two flavors, Umami Shoyu (うまみ醤油: savory soy sauce) and Zarame (ざらめ: crystal sugar), and this Umami Shoyu (Price: 188 yen) is the original, which I like more.

The package consists of 8 packs and contains 16 pieces of rice crackers. The Senbei has a curved shape, after which it was named Magari Senbei (まがりせんべい: meaning Curved Senbei). 


These rice crackers are light in both taste and texture. But by directly grilling both sides of the dough, they have taken on a pleasant crispness and become deliciously savory.

Traditional Senbei tends to have an intense soy sauce flavor, but this one is gentle and mild with some sweetness, and I think everyone can like it.

Ingredients/Nutrition Facts

Kameda Seika Magari Senbei Ingredients Nutrition Facts Calories Label

Non-glutinous Uruchi rice, Starch, Soy sauce, Sugar, Vegetable oil/fat, Fermented seasoning, Protein hydrolyzate, Katsuobushi bonito extract, Processed soy sauce, Fructose, Spice, Modified starch, Seasoning (amino acid), Color (caramel), Sweetener (stevia), Emulsifier, Acidifier, (Partially including wheat, egg, sesame, soybean, chicken, pork, and gelatin)

Nutritional Values

Nutritional Values per Pack (2 Pieces)
Calories 48 kcal
Protein 0.8 g
Fat 0.3 g
Carbohydrates 10.4 g
Salt equivalents 0.29 g


Hi, I'm Tomo, a Japanese blogger living in Niigata Prefecture, Japan. For the purpose of enriching your life, I would like to introduce things about Japan on this blog, especially unique Japanese products, cooking recipes, cultures, and facts and trivia.

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