Nissin Cup Noodles vs Assari Oishii Noodles
Nissin Cup Noodles (Soy Sauce flavor) is known as the world’s first instant cup ramen and enjoyed around the world. The first product (Amazon.com) of Nissin Cup Noodles series went on the market in 1971 and now the series comes in many flavors and types.
When it comes to the Nissin’s brand with the name and appearance like Nissin Cup Noodles, Nissin released “Nissin Soup Noodles” series in 2006, which went out of production this year. Instead, the maker has been selling the successor series “Nissin Assari Sukuname Noodles” since this April in Japan.
The difference between Nissin Cup Noodle and Assari Sukuname Noodle
Source : Nissin.com
Actually, the contents of these Nissin “Assari Sukuname (あっさり少なめ)” instant ramen cups are almost the same as those of Nissin Soup Noodles.
As for the difference between “Nissin Cup Noodles” and “Nissin Assari Sukuname Noodles”, the former long-selling series also has nearly the same ingredients as the new latter one.
Specifically, the 2 series have the same toppings and noodles, but just like Nissin Soup Noodles, Assari Sukuname Noodles contains a less amount of ingredients and noodles. The regular series, Nissin Cup Noodles contains 65g noodles, while these new instant cup ramen have 50g of noodles.
In fact, the 2 words included in the name of the Nissin’s new series, “Assari (あっさり)” and “Sukuname (少なめ)” have the meaning of “light” and “a less amount” in Japanese respectively, and the broth of Assari Sukuname ramen has a light flavor compared to the regular one.
It is said that the light taste comes from the small amount of noodles, for accordingly the cup is filled with lots of soup broth. However, Assari Sukuname ramen has less calorie and is healthier, and the suggested retail price of these new cups is 125 yen, cheaper than the regular one (180 yen). With this new brand, Nissin targets female and elderly customers.
By the way, it seems that Nissin changed the brand name “Assari Sukuname (あっさり少なめ : light and a less amount)” into “Assari Oishii (あっさりおいしい : light and delicious)” (Amazon.co.jp) recently, but the contents and price remain unchanged.