Comparison: Nissin Cup Noodles vs Assari Oishii Noodles
Nissin Cup Noodle(s) (Soy Sauce flavor) is known as world’s first instant cup ramen and widely enjoyed in countries around the world.
The original soy sauce flavored instant ramen went on the market in 1971 and now the Nissin Cup Noodles series has become popular all over the world and comes in numerous flavors.
When it comes to the Nissin’s instant ramen brand with the name and package design like Nissin Cup Noodles, as you might know, Nissin introduced “Nissin Soup Noodle” series in 2006.
Unfortunately, the Nissin Soup Noodle line went out of production this year, but instead, the manufacturer has been selling the successor series “Nissin Assari Sukuname Noodle” since this April in Japan.
The Difference: Nissin Cup Noodle vs Assari Sukuname Noodle
Image : Nissin.com
Actually, the contents of these Nissin “Assari Sukuname (あっさり少なめ)” instant ramen cups are almost the same as those of “Nissin Soup Noodle”.
Regarding the difference between “Nissin Cup Noodle” and “Nissin Assari Sukuname Noodle”, the former long-seller has nearly the same ingredients as the latter newcomer as well.
These Nissin’s 2 lines are made up of the same toppings and noodles, but just like Nissin Soup Noodles, the amount of Assari Sukuname Noodles is less than that of Nissin Cup Noodles.
Specifically, the regular Nissin Cup Noodle contains 65g noodles, while these new instant ramen cups only have 50g of noodles.
In fact, in the name of the Nissin’s new line, the Japanese terms “Assari (あっさり)” and “Sukuname (少なめ)” have the meaning of “light” and “a less amount” respectively, and the broth of the Assari Sukuname ramen has a light flavor compared to the regular Cup Noodles.
It is said that the light taste of the Assari Sukuname ramen comes from the small amount of noodles, for accordingly the cup is filled with complementary water.
However, the Assari Sukuname ramen has less calories and is healthier. Besides, its suggested retail price is just 125 yen, which is cheaper than that of the regular Nissin Cup Noodle (180 yen).
As you can see from the above, the Nissin’s new instant ramen brand targets female and elderly customers.
By the way, it seems that Nissin changed the brand name “Assari Sukuname (あっさり少なめ : light and a less amount)” to “Assari Oishii (あっさりおいしい : light and delicious)” recently, but the content and price remains unchanged.