Dagashi: Umaibo Tonkatsu Sauce Flavor Corn Puff Stick

“Umaibo (うまい棒: Delicious Stick)” is a classic “Dagashi (駄菓子)” snack sold by Yaokin. It is a cheap corn puff stick that only costs 10 yen (about 0.1 USD), but it is really yummy, besides comes in many unique flavors.

Because of that, in Japan, the Dagashi Umaibo is widely enjoyed by both adults and children. It can be bought at many supermarkets and convenience stores.

Umaibo Tonkatsu Sauce Flavor 

Yaokin Umaibo Tonkatsu Sauce Flavor

Today, I bought a popular flavor of the Dagashi Umaibo at a supermarket for this blog article, which is “Umaibo Tonkatsu Sauce Flavor” pictured above.

Yaokin Umaibo Tonkatsu Sauce Flavor Corn Puff Snack Bar

According to the official website of Umaibo, Umaibo Tonkatsu Sauce is the oldest flavor in the series, which was released in July 1979. The puffed corn snack literally features its Tonkatsu Sauce flavor.

Tonkatsu Sauce (とんかつソース)

As I wrote about Tonkatsu sauce in the previous article, it is a thick, a little bit spicy, umami-rich Japanese brown sauce similar to Worcester sauce.

Bull Dog Tonkatsu Sauce Ingredients

Based on the ingredient list of the one from Bull-Dog, the brown sauce is made with tomato, apple, prune, lemon, carrot, onion, brewed vinegar, dextrose, high fructose corn syrup, sugar, salt, starch, yeast extract, soybean, and spices.


Umaibo Tonkatsu Sauce was created by emulating the actual flavor and taste of Tonkatsu sauce. It is a savory, a little bit spicy, Tonkatsu Sauce-like tasting, delicious stick.

Ingredients and Calories

Yaokin Umaibo Tonkatsu Sauce Flavor Ingredients

Lastly, let’s see the ingredients and calories. Based on the list, with 29 kcal, the Umaibo Tonkatsu Sauce Flavor mainly consists of Non-GMO corn, vegetable oil, sauce powder, sugar, dextrose, breadcrumbs, spices, tomato powder, salt, bonito powder, amino acid seasoning, acidifier, and sucralose.


Hi, I'm Tomo, a Japanese blogger living in Niigata Prefecture, Japan. For the purpose of enriching your life, I would like to introduce things about Japan on this blog, especially unique Japanese products, cooking recipes, cultures, and facts and trivia.

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