Umaibo Tonkatsu Sauce Flavor Dagashi Corn Puff Snack Bar

“Umaibo (うまい棒)” is a classic, popular “Dagashi (駄菓子)” snack bar sold by Yaokin. Although Umaibo is a cheap corn puff snack that only costs 10 yen (about 0.1 USD) in Japan, it is really yummy and besides comes in many unique flavors.

Because of that, the Dagashi, Umaibo has long been loved by both adults and children in Japan and is available in many supermarkets and convenience stores around the country.

Umaibo Tonkatsu Sauce Flavor 

Yaokin Umaibo Tonkatsu Sauce Flavor

Actually, today I bought a popular flavor of the Dagashi Umaibo for this blog article at a supermarket, which is the one shown above “Umaibo Tonkatsu Sauce Flavor”.

Yaokin Umaibo Tonkatsu Sauce Flavor Corn Puff Snack Bar

According to the official website of Umaibo, Umaibo Tonkatsu Sauce is the oldest flavor in the series which was released in July, 1979, and the corn snack bar literally features a Tonkatsu Sauce flavor.

Tonkatsu Sauce (とんかつソース)

As I wrote about Tonkatsu sauce in the previous article, it is a thick, rich, a little bit spicy Japanese brown sauce similar to Worcester sauce.

Bull Dog Tonkatsu Sauce Ingredients

Specifically, based on the ingredient list of the Tonkatsu Sauce from Bull-Dog, the Japanese brown sauce is made with tomato, apple, prune, lemon, carrot, onion, brewed vinegar, dextrose, high fructose corn syrup, sugar, salt, starch, yeast extract, soybean, and spices.


This Umaibo bar was created by emulating the flavor and taste of actual Tonkatsu sauce. It is a really savory, a little bit spicy, Tonkatsu-Sauce-like tasting, delicious bar (Umaibo literally means “delicious bar” in Japanese).


Yaokin Umaibo Tonkatsu Sauce Flavor Ingredients

Lastly, according to the ingredient list, the Umaibo Tonkatsu Sauce Flavor snack mainly consists of Non-GMO corn, vegetable fat and oil, sauce powder, sugar, dextrose, breadcrumbs, spices, tomato powder, salt, bonito powder, amino acids, acidifier, and sucralose.


Hi, I'm Tomo, a Japanese blogger living in Niigata Prefecture, Japan. For the purpose of enriching your life, I would like to introduce things about Japan on this blog, especially unique Japanese products, cooking recipes, cultures, and facts and trivia.

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