Umaibo: I Tried the New Flavor Nori-Shio

In July 2020, the leading Dagashi snack company Yaokin (やおきん) added a new regular flavor to their Umaibo (うまい棒) line for the first time in five years.

And this time, I bought two bags of the newly released Norishio (のり塩) flavor Umaibo for 20 yen at a 7-Eleven convenience store.

Yaokin Umaibo Norishio Flavor Corn Puff Stick 

In the name of Norishio Umaibo, Nori (のり) stands for dry seaweed particles, while Shio (塩) means salt in Japanese.

Based on the ingredient list on the back of the package, the seaweed used in this Umaibo corn puff consists of roasted laver Yaki Nori (焼海苔) and sea lettuce Aosa (あおさ).

So the new Umaibo is lightly salted and dusted with a seaweed powder mix of Yaki Nori and Aosa.

Additionally, unlike other Umaibo, the dough of the Nori-Shio flavor consists of a corn puff kneaded with potatoes, and this stick uses a specialty salt for flavoring.

Speaking of Nori-Shio flavor, many Japanese people will probably picture potato chips like this.

But after sampling the new Umaibo, I found the flavor Nori-Shio also matches well with the puffed corn snack.

This Umaibo has a savory taste somewhat different from Calbee Potato Chips Norishio. Although both are so good, the former is more aromatic, and I like it.

Ingredients/Nutrition Facts

Lastly, let’s see the ingredients and nutrition facts of the Norishio flavor Umaibo based on the info on the official site.

Nutritional Values