Umaibo: I Tried the New Flavor Nori-Shio

In July 2020, the leading Dagashi snack company Yaokin (やおきん) added a new regular flavor to their Umaibo (うまい棒) line for the first time in five years.

And this time, I bought two bags of the newly released Norishio (のり塩) flavor Umaibo for 20 yen at a 7-Eleven convenience store.

Yaokin Umaibo Norishio Flavor Corn Puff Stick 

Umaibo Nori-Shio Flavor

In the name of Norishio Umaibo, Nori (のり) stands for dry seaweed particles, while Shio (塩) means salt in Japanese.

Based on the ingredient list on the back of the package, the seaweed used in this Umaibo corn puff consists of roasted laver Yaki Nori (焼海苔) and sea lettuce Aosa (あおさ).

Yaokin Umaibo Nori Shio Flavor

So the new Umaibo is lightly salted and dusted with a seaweed powder mix of Yaki Nori and Aosa.

Additionally, unlike other Umaibo, the dough of the Nori-Shio flavor consists of a corn puff kneaded with potatoes, and this stick uses a specialty salt for flavoring.

Speaking of Nori-Shio flavor, many Japanese people will probably picture potato chips like this.

But after sampling the new Umaibo, I found the flavor Nori-Shio also matches well with the puffed corn snack.

Umaibo Nori-Shio Flavor Corn Puff

This Umaibo has a savory taste somewhat different from Calbee Potato Chips Norishio. Although both are so good, the former is more aromatic, and I like it.

Ingredients/Nutrition Facts

Umaibo Nori-Shio Flavor Ingredients Nutrition Facts Calories Label

Lastly, let’s see the ingredients and nutrition facts of the Norishio flavor Umaibo based on the info on the official site.


Non-GMO corn, Vegetable oil/fat, Dried potato, Dextrose, Salt, Aosa seaweed, Kombu seaweed powder, Powdered yeast extract, Yaki-Nori, Spices, Seasoning (including Amino acid), Flavoring, Sweetener (Sucralose) (Partially including Milk component and Soybean)

Nutritional Values

Nutritional Values per Stick (6 Grams)
Calories  45.00 kcal
Protein 0.50 g
Fat 2.70 g
Carbohydrates 4.80 g
Salt Equivalents 0.100 g


Hi, I'm Tomo, a Japanese blogger living in Niigata Prefecture, Japan. For the purpose of enriching your life, I would like to introduce things about Japan on this blog, especially unique Japanese products, cooking recipes, cultures, and facts and trivia.

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