Kameda’s New Happy Turn Cracker with Happy Spice

Happy Turn (ハッピーターン) is one of Japan’s favorite Senbei rice crackers that’s been around since 1976, known for its addicting seasoning powder called Happy Powder (ハッピーパウダー).

The snack is produced and sold by the Niigata-based confectionery maker Kameda Seika (亀田製菓), which recently introduced the official rival of Happy Powder, called Happy Spice (ハッピースパイス).

Kameda Happy Turn Spice

Kameda Happy Turn Spice

The Happy Turn Senbei with Happy Spice, abbreviated to Happy Turn Spice, was released by Kameda on March 27th, 2023, which has been a bit topic lately, and I was intrigued by it.

Happy Turn Spice Senbei from Kameda

Probably because of its high topicality, I could find the product easily at my go-to 7-Eleven convenience store and bought one to try, and here it is.

Happy Turn Spice Rice Crackers

As you can see on the packaging, the Happy Spice consists of 8 kinds of secret umami spice, which makes the rice crackers uniquely tasty, colorful, and one-of-a-kind.

Happy Turn Spice Rice Crackers from Kameda

Even though the spiciness of Happy Spice is subtle, it gives the tongue a noticeable and complex impact and delighted my taste buds.

Overall, the flavor of this Happy Turn is so well-balanced and addictive that I think everyone can like it. I prefer this “Spice” version over the regular Happy Turn!

Ingredients/Nutrition Facts

Kameda Happy Turn Spice Senbei Crackers Ingredients Nutrition Facts Label

Lastly, for your information, here are the specific ingredients and nutrition facts of the Kameda Happy Turn Spice Senbei.

Non-glutinous Uruchi rice, Vegetable oil/fat, Starch, Sugar, Protein hydrolysate, Spice, Powdered chicken extract, Mirepoix powder, Salt, Powdered oil/fat, Yeast powder, Modified starch, Seasoning (including Amino acid), Plant-based lecithin (Partically including Soybean and Chicken)

Nutritional Values

Nutritional Values per Bag (35 Grams)
Calories 180 kcal
Protein 1.8 g
Fat 9.0 g
Carbohydrates 23.0 g
Salt equivalents 0.47 g

(Reference Page: Happyturn.com )


Hi, I'm Tomo, a Japanese blogger living in Niigata Prefecture, Japan. For the purpose of enriching your life, I would like to introduce things about Japan on this blog, especially unique Japanese products, cooking recipes, cultures, and facts and trivia.

3 Responses

  1. K says:

    Hi Tomo! Thanks for the review :)! I found your blog because I was looking for reviews about a certain candy. I decided to drop a comment about this product because I was able to try it last week and I agree with your review! It was tasty and I liked it. I hope this brand makes more different types of flavors!

    • Tomo says:

      Thank you for commenting! I also think so. I like Happy Turn because the brand every time carries uniquely addictive flavors!

      • K says:

        I agree! I hope there’s more new flavors in the future. I’ve only tried the original, the Happy Spice one (the one mentioned in this post) and the Hokkaido cheese one :)! The mascot is also so cute. Hope you have a great weekend!

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