Mugi Choco: Dagashi Chocolate-Covered Puffed Grains

In many countries, chocolate is one of the most popular ingredients for snacks and candies.

That also applies to Japan, where you can see various chocolate treats enjoyed by people.

Among others, I think one of the best and most loved is Mugi Choco (むぎチョコ: meaning Wheat or Barley Chocolate).

Mugi Choco (麦チョコ/むぎチョコ)

Takaoka Foods Mugi Choco

Mugi Choco is one of the Dagashi classics consisting of puffed wheat or barley thinly coated in a chocolate glaze.

For the unfamiliar, Dagashi (駄菓子) is the generic name for cheap Japanese snacks, and I bought these for 30 yen per bag.


Mugi Choco Japanese Chocolate-Covered Puffed Grain Snack

One characteristic of Mugi Choco or Mugi Chocolate is the shine on the surface from its chocolate coating.

Mugi Choco Chocolate-Covered Puffed Wheat

These puffs are light but not so fluffy. While the outer chocolate covering has a milky sweetness, the puffed grain inside has a soft crunch.

Mugi Choco Grains

Mugi Choco is such a cheap and delicious snack that the Dagashi is popular with children.

In Japan, it is available in most supermarkets and convenience stores.

Ingredients/Nutrition Facts

Mugi Choco Ingredients and Nutrition Facts

Lastly, for your information, here are the specific ingredients and nutrition facts of the Mugi Choco from Takaoka Foods.

Sugar, Cacao mass, Milk sugar, Puffed wheat, Whole milk powder, Vegetable oil/fat, Cocoa powder, Emulsifier, Flavoring, Thickener (Gum arabic), Glaze (Partially including Soybean)

Nutritional Values

Nutritional Values per Bag (13 Grams)
Calories 63 kcal
Protein 1.0 g
Fat 2.6 g
Carbohydrates 8.8 g
Sodium 6 mg

(Reference Page: Wikipedia 麦チョコ )


Hi, I'm Tomo, a Japanese blogger living in Niigata Prefecture, Japan. For the purpose of enriching your life, I would like to introduce things about Japan on this blog, especially unique Japanese products, cooking recipes, cultures, and facts and trivia.

2 Responses

  1. Robert Clemente says:

    It’s NOT barley. It says on the label “小麦パフ”. 小麦 is wheat, 大麦 is barley: 大麦 【おおむぎ(P); オオムギ】 (n) barley.

    I see this error a lot, I suppose it’s due to Nihongo using “mugi” for both. Anyway, it’s mechakucha oishii snack! 🙂

    • Tomo says:

      Thank you, Robert, for the comment and pointing out the error!

      I’m going to correct it later!
      Mugi Choco Meccha Oishii Desuyone 🙂

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