Ninjin: Classic Puffed Rice Snack in Carrot-like Packaging
“Dagashi (駄菓子)” is a snack genre unique to Japan made up of relatively small, cheap Japanese snacks and candies. In general, the price of those treats ranges from 10 (about 0.1 USD) to 100 yen (about 1 USD), so Dagshi snacks are especially popular with children.
Dagashi has a long history, and today it’s available in numerous varieties. Accordingly, there are many famous Dagashi snacks that have long been loved, which include these classic treats.
Since Dagashi snacks and sweets are particularly meant for children, some products are sold in lovely packaging. Among those, what I introduce here, “Ninjin (にんじん)” features a unique orange package that attracts people’s attention.
Yaokin Ninjin Sweet Rice Puffs
The Dagashi, Ninjin contains snacks in a carrot-like translucent plastic package. Actually, the word “Ninjin (にんじん)” means carrot in Japanese, so the packaging is literally shaped like a carrot.
Although the product name is Ninjin and the package resembles a carrot, it contains a bunch of sweet rice puffs. The texture of the puffed rice is light and crisp but not that puffy.
This long-selling Dagashi, Ninjin is marketed by Yaokin, a Japanese Dagashi seller well-known for Umaibo corn puff snack bars, and only costs 30 yen (about 0.3 USD) in Japan.
In addition to having the right amount of sugar and being very easy to eat, the Japanese puffed rice snack has a good-old taste, so it is not only recommended to Dagashi lovers but can also be a great treat for kids.
Lastly, according to the ingredient list on the plastic bag, the Dagashi, Ninjin is a simple snack food made only from the 4 ingredients, rice, sugar, starch syrup, and salt.