Marukawa’s Long-Selling Felix the Cat Chewing Gum

“Marukawa Seika (丸川製菓)” is a Japanese confectionery company well-known for its Dagashi chewing gum series. 

Dagashi (駄菓子)” is the generic term for cheap Japanese snacks and candies, so in Japan the majority of Marukawa’s chewing gum boxes are available for 10 yen (about 0.1 USD) in supermarkets, convenience stores, and Dagashiya candy shops.

Marukawa Marble GumMarukawa Marble Chewing Bubble Gum Balls

Speaking of Marukawa’s chewing gum, I think the fruit-flavored bubble gum series “Marble Gum (マーブルガム)” is the best known products. In fact, I used to buy these bubble gum balls at a Dagashiya in my neighborhood when I was a boy. 

In addition to the Marble Gum line, actually Marukawa Seika has one more well recognized chewing gum, which I purchased this time for this blog article.

Marukawa Seika Felix Gum

Marukawa Seika Felix Gum

What I picked up this time is this Marukawa Seika’s Felix Gum. The Felix the Cat chewing gum, dubbed “Neko Gum (ネコガム: Cat Gum)”, was released in 1960 in Japan.

As you know, Felix the Cat is a famous American cartoon character, and unlike Marble Gum, this Felix Gum is individually sold and packaged with paper.


Marukawa Felix the Cat Chewing Gum Strawberry with Lottery

When you open the silver foil, accompanied by a lottery slip, a piece of strawberry-flavored chewing gum comes into sight.

If the word “あたり” is printed on the lottery paper, you can get one more Felix Gum for free at the store where you bought the chewing gum. This time, “ハズレ” appeared, which means you lost the lottery.


The strawberry gum tastes great for the price of 10 yen (about 0.1 USD), pleasantly soft, refreshing and satisfying with a right amount of sugar.

As a matter of fact, as shown at the bottom of this article, the Felix Gum has gotten a lot of high ratings from customers. 


Lastly, according to the ingredient list on the back of the package, the Felix the Cat chewing gum consists of sugar, dextrose, starch syrup, starch, gum base, softener, acidifier, flavors and colors.


Hi, I'm Tomo, a Japanese blogger living in Niigata Prefecture, Japan. For the purpose of enriching your life, I would like to introduce things about Japan on this blog, especially unique Japanese products, cooking recipes, cultures, and facts and trivia.

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