Marukawa Fusen Chewing Gum : Nostalgic Dagashi Bubble Gum Balls

There is a genre of snacks and candies especially for kids in Japan, which is called “Dagashi (駄菓子)“.

The reason why Dagashi is suitable for kids is that those Japanese snacks and candies, first and foremost, are cheap. Besides, they are somewhat small in size compared to general snacks and candies.

When I was a child, there were several Dagashi specialty shops in my city, including one near my house.

However, circumstances changed and all of them went out of business. Instead, today Dagashi snacks and candies are available in supermarkets, drugstores, and convenience stores.

Since the snack genre unique to Japan, Dagashi has a long history, in which there are a bunch of famous snacks and candies that have been enjoyed for decades.

Examples of such famous Dagashi include Umaibo ( and Kabayakisan Taro ( as Dagashi snacks, and Morinaga Ramune ( and Tirol Chocolate ( as Dagashi candies.

In addition to them, there is a famous Dagashi chewing gum that shouldn’t be forgotten, which I purchased today for this blog article.

Marukawa Fusen Gum

Marukawa Fusen Gum

What I bought this time is Marukawa Fusen Gum (, which is a nostalgic Dagashi chewing gum to me. In fact, the Japanese chewing gum is very famous as a Dagashi item in Japan and has been loved by many Japanese since it went on the market about 60 years ago.

Marukawa Fusen Gum Grape Orange Strawberry Flavors

Actually, “Fusen Gum (風船ガム)” means “Bubble gum”, and Marukawa Fusen Gum is produced and sold by a Japanese confectionery company, “Marukawa Seika (丸川製菓)”.

These bubble gum balls are thinly coated with colored sugar (the purple one : grape flavor, the orange one : orange flavor, the pink one : strawberry flavor).

Now I’m adult, but even now the Marukawa’s bubble gum is my favorite chewing gum, because these balls taste like real fruit and have pleasant refreshing flavors.

A box of Marukawa Fusen Gum is so cheap, being sold for just 10 yen in Japan. Therefore, children can enjoy various flavors with small pocket money.

What is better, the box has a lottery, which attracts kids and makes them feel excited.

If the Japanese word, “あたり” is printed inside the box, that means you won the lottery and can have another for free at the shop where you bought the product, while if “はずれ” appears, this means that you lost the lottery.

The Ingredient

Marukawa Fusen Gum ingredients

Finally, according to the ingredient list on the back of the bag, the Marukawa’s bubble gum consists of sugar, glucose, fruit juice (strawberry, orange, grape), starch, gum base, acidifier, gum arabic, scents, calcium lactate, fruit dye, and brightener.


Hi, I'm Tomo, a Japanese blogger living in Niigata Prefecture, Japan. I want to introduce things about Japan on this blog, especially unique Japanese products, cooking recipes, cultures and trivia.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: