Marukawa Marble Fusen Gum: Chewing Bubble Gum Dagashi
In Japan, there is a unique snack genre called “Dagashi (駄菓子)” which consists of cheap Japanese snacks and candies mainly marketed towards children.
Dagashi comes in numerous varieties, many of which have been around since several decades ago and loved by many people in Japan.
Marukawa Marble Fusen Gum
Marukawa Marble Fusen Gum is a classic chewing bubble gum that went on the market about 60 years ago and now has become one of the standard Dagashi varieties.
Marukawa Marble Fusen Gum is so cheap, being sold for just 20 yen (about 0.2 USD) per box, that children can enjoy various flavors even with their small pocket money.
These bubble gum balls are coated in a thin layer of colored sugar (purple: grape flavor, orange: orange flavor, pink: strawberry flavor) that is crumbly, which makes the gum look like a marble.
Despite the cheap price, they are fruity with a pleasant refreshing taste and loved not only by children but also by adults.
What is more, these boxes have a lottery inside, which attracts kids and makes them excited.
If “あたり” is printed there, that means you won the lottery, and you can get another for free at the store where you bought the product, while if “はずれ” appears, that means you lost the lottery.
Lastly, here are the ingredient lists of Marukawa Marble Fusen Gum. According to that, the Japanese chewing bubble gum consists of sugar, dextrose, fruit juice (strawberry, orange, grape), starch, gum base, acidifier, gum arabic, flavoring, calcium lactate, fruit dye, and brightener.