Marukawa Marble Fusen Gum: Chewing Bubble Gum Dagashi
In Japan, there is a unique snack genre called “Dagashi (駄菓子)” which consists of cheap Japanese snacks and candies mainly marketed towards children. Dagashi actually has a long history and comes in numerous varieties.
In fact, a bunch of Dagashi treats have been around since decades ago and loved by many people in Japan. Representative examples of such classic Dagashi snacks and candies include Umaibo, Morinaga Ramune, and Tirol Choco.
And what I introduce here, the chewing bubble gum Dagashi from Marukawa Seika, “Marble Fusen Gum (マーブルフーセンガム)” is also among them.
Marukawa Marble Fusen Gum
Marukawa Marble Fusen Gum is a classic chewing bubble gum Dagashi that went on the market about 60 years ago, which has long been loved by many Japanese. By the way, “Fusen (風船)” literally means ballon in Japanese, and Fusen Gum refers to bubble gum in general.
A box of the Marukawa Marble Fusen Gum is so cheap, being sold for just 20 yen (about 0.2 USD) in Japan. Therefore, children can enjoy various flavors even with their small pocket money.
These bubble gum balls from Marukawa Seika are coated with a thin layer of colored sugar (purple: grape flavor, orange: orange flavor, pink: strawberry flavor) that is crumbly, which makes the gum balls look like marbles. Despite the cheap price, they are really fruity and have a pleasant refreshing taste.
What is more, these boxes have a lottery inside, which attracts kids and makes them excited. If “あたり” is printed there, that means you won the lottery and can get another for free at the store where you bought the product, while if “はずれ” appears, that means you lost the lottery.
Finally, according to the ingredient list on the back of the bag, the Marukawa Marble Fusen Gum consists of sugar, dextrose, fruit juice (strawberry, orange, grape), starch, gum base, acidifier, gum arabic, flavoring, calcium lactate, fruit dye, and brightener.