Fujiya’s long-selling Look Chocolate with 4 flavors

When it comes to Japanese milk chocolate with flavored cream inside, Fujiya Look Chocolate and Meiji Strawberry Chocolate have a long history and are best-known.

While, as I wrote in this article, Strawberry Chocolate was introduced by Meiji in 1967, Fujiya’s Look Chocolate, also known as Look A La Mode Chocolate, has been around since 1962. 

Actually today, I have the latter milk chocolate, so let’s take a close look at it.

Fujiya Look Chocolate

Fujiya Look A La Mode Chocolate

Meiji Strawberry Chocolate has a strawberry-flavored cream filling, while what I introduce here Fujiya Look Chocolate is made up of 4 flavors. Since each flavor consists of 3 pieces, the box contains 12 pieces of flavored chocolate in total.

Incidentally, the logo and package of Fujiya Look A La Mode Chocolate was designed by Raymond Loewy (1893 – 1986), a French-born, famous American industrial designer.


The original flavors at the time of release were coffee, strawberry, banana, and caramel, but the current edition is made up of pineapple, strawberry, banana, and caramel flavors.

Fujiya Look A La Mode Chocolate Banana Almond Strawberry Pineapple Flavors

As you can see in the photo above, the milk chocolate of Fujiya Look Chocolate is filled with cream flavored with those flavorings.


Fujiya Look Chocolate

As for the taste, the milk chocolate part is mild, milky but not overly sweet, while the cream filling is very smooth, creamy, and gives a nice, but not overpowering, taste accent to the overall chocolate.

Personally, I especially like the strawberry and pineapple flavors because they have a hint of pleasant tartness.

Ingredients and Nutrition Facts

Fujiya Look A La Mode Chocolate Ingredients and Nutrition Facts

Lastly, let’s see the ingredients and nutrition facts whose labels are on the back of the package.

According to that, with 268 kcal per 46 grams (1 bag), the Fujiya Look Chocolate is made from sugar, vegetable fat, cacao mass, whole milk powder, cocoa butter, banana sauce, pineapple sauce, strawberry sauce, milk sugar, skim milk powder, almond paste, whipped cream sauce, almond powder, alcohol, soy emulsifier, trehalose, flavoring, acidifier, and colors (Monascus, Carthamus Yellow, Gardenia jasminoides).

Where to Buy and Price

Fujiya Look Chocolate is one of the most beloved chocolate treats in Japan, so it is available in most supermarkets around the country, and its suggested retail price is 110 yen (about 1.1 USD).

(Reference Page: Wikipedia ルックチョコレート )


Hi, I'm Tomo, a Japanese blogger living in Niigata Prefecture, Japan. For the purpose of enriching your life, I would like to introduce things about Japan on this blog, especially unique Japanese products, cooking recipes, cultures, and facts and trivia.

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