Fujiya’s long-selling Look Chocolate with 4 Flavors

4 best Japanese snacks to try out
4 best Japanese snacks to try out

When it comes to Japanese milk chocolate with flavored cream inside, Fujiya Look Chocolate and Meiji Strawberry Chocolate are best-known with a long history.

While the latter, Strawberry Chocolate, debuted in 1967, the former Look Chocolate, also known as Look A La Mode Chocolate, has been around since 1962. 

Fujiya Look A La Mode Chocolate

Fujiya Look A La Mode Chocolate

Meiji Strawberry Chocolate only consists of strawberry milk chocolate, while what I introduce here, Fujiya Look Chocolate, has four flavors.

Since each flavor consists of 3 pieces, the box contains 12 pieces of flavored milk chocolate in total.

The logo/packaging was designed by Raymond Loewy (1893-1986), a French-born, famous American industrial designer.


The original flavors were coffee, strawberry, banana, and caramel. But the current edition is made up of pineapple, strawberry, banana, and caramel.

Fujiya Look A La Mode Chocolate Banana Almond Strawberry Pineapple Flavors

As you can see in the photo above, the milk chocolate of Look A La Mode Chocolate is filled with cream flavored with those flavorings.


Fujiya Look Chocolate

As for the taste, the outer milk chocolate part is mild and not overly sweet, while the cream filling inside is very smooth, giving a delicious taste accent to the candy.

I especially like the strawberry and pineapple flavors because they have a pleasant hint of tartness.

Ingredients/Nutrition Facts

Fujiya Look A La Mode Chocolate Ingredients and Nutrition Facts

Lastly, let’s see the ingredients and nutrition facts listed on the back of the package. According to that, the calories per box (46 grams) are 268 kcal.

And the Fujiya Look Chocolate consists of sugar, vegetable fat, cacao mass, whole milk powder, cocoa butter, banana sauce, pineapple sauce, strawberry sauce, milk sugar, skim milk powder, almond paste, whipped cream sauce, almond powder, alcohol, soy emulsifier, trehalose, flavoring, acidifier, and colors (Monascus, Carthamus Yellow, Gardenia jasminoides).

Price/Where to Buy

Fujiya Look Chocolate is one of Japan’s best and most loved chocolate candies, and it is available in most supermarkets.

The manufacturer’s suggested retail price is 110 yen (about 1.1 USD), by the way.

(Reference Page: Wikipedia ルックチョコレート )


Hi, I'm Tomo, a Japanese blogger living in Niigata Prefecture, Japan. For the purpose of enriching your life, I would like to introduce things about Japan on this blog, especially unique Japanese products, cooking recipes, cultures, and facts and trivia.

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