Meiji Strawberry Chocolate with a Long History

When it comes to milk chocolate with fruit-flavored chocolate fillings, Meiji Strawberry Chocolate and Fujiya Look Chocolate are the most loved products in Japan, both of which have over 50 years of history.

Look Chocolate was introduced in 1962 by Fujiya and is made up of 4 flavors; banana, almond, strawberry, and pineapple in the current edition.

Meanwhile, as its name indicates, Strawberry Chocolate from Meiji only consists of milk chocolate filled with strawberry-flavored chocolate.

Actually, yesterday I picked up the latter Meiji Strawberry Chocolate at my go-to supermarket, so today let’s take a close look at it.

Meiji Strawberry Chocolate

Meiji Strawberry Chocolate

Meiji Strawberry Chocolate 2

Meiji Strawberry Chocolate is a long-selling chocolate candy that has been around since 1967 and now has become a synonym for strawberry chocolate in Japan.

Of course, I have been very familiar with this chocolate treat since I was small, and even now sometimes make a purchase of it. 

The package design has not changed a lot since I was a child and the box contains 26 pieces of individually wrapped chocolate blocks. 

As with Meiji’s other chocolate blocks, the milk chocolate has the logo “Meiji” branded on its top surface, and in the small block, strawberry-flavored chocolate is filled. 

The strawberry chocolate inside is smooth but contains strawberry powder with tiny bits of strawberry seeds, which is a nice accent giving a bit of crunchiness to the overall chocolate.

As a whole, Meiji Strawberry Chocolate has a well-balanced, delicious taste with a mild milk chocolate exterior filled with not overpowering, gentle strawberry-flavored chocolate, which is why it has been a long time favorite of both adults and children in Japan. 

Ingredients and Nutrition Facts

Meiji Strawberry Chocolate Ingredients and Nutrition Facts

Lastly, for those of you who want to know the ingredients and nutrition facts, here it is. According to the lists, with 28 kcal per one block (4.65 grams), the Meiji Strawberry Chocolate is made from sugar, vegetable fat, whole milk powder, milk sugar, cacao mass, cocoa butter, creaming powder, strawberry powder, skim milk powder, powdered apple juice, trehalose, emulsifier, flavoring, acidifier, and monascus pigment. 


Hi, I'm Tomo, a Japanese blogger living in Niigata Prefecture, Japan. For the purpose of enriching your life, I would like to introduce things about Japan on this blog, especially unique Japanese products, cooking recipes, cultures, and facts and trivia.

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