Recommendation of Unique Japanese Products and Culture
Product Introduction through My Daily Life in Japan
Nanao Seika (七尾製菓) is a Fukuoka-based confectionery maker that is Japan’s number 1 in the market of wheat-based baked confections, and this Taiko Senbei (太鼓せんべい) is among their signature products. Taiko Senbei (太鼓せんべい) Based...
Happy Turn (ハッピーターン) is one of Japan’s favorite Senbei rice crackers that’s been around since 1976, known for its addicting seasoning powder called Happy Powder (ハッピーパウダー). The snack is produced and sold by the...
The other day, in the snack section of a supermarket, an unfamiliar product called Butter Mochi Senbei (バター餅せんべい) caught my eye and grabbed my attention. It was from Iwatsuka Seika/Confectionery and appeared to be...
When those familiar with Japanese food hear Arare, many probably picture a small round rice cracker made from Mochi (餅) glutinous rice cake. Arare (あられ) is one of the traditional Japanese rice crackers, together...
When I went on errands yesterday, I saw Iwashi Senbei (いわしせんべい/鰯煎餅) on sale for the first time in a long time in a supermarket. Senbei usually uses non-glutinous rice called Uruchi-Mai (うるち米) as its main...
Kameda Seika (亀田製菓) is one of the confectionery companies that Niigata, where I live, can boast to the world, and their Magari Senbei (まがりせんべい) is arguably one of their best. Magari Senbei (まがりせんべい) from...
With the Dragon Ball Man Chocolate, I got a quirky instant Yakisoba noodle at the Lawson from Maruchan created with Arare rice crackers that recreate the taste of Kameda’s Curry-Sen or Curry Senbei. In...
Senbei (せんべい/煎餅) is a traditional Japanese cracker made from non-glutinous rice called Uruchi-Mai (うるち米), the staple of the Japanese diet, which comes in various types. Among others, the baked variety Yaki Senbei (焼き煎餅) is...
