The Popularity Ranking of Japanese Snacks

When it comes to Japanese snacks and candies, there are tons of fans around the world. Japanese treats keep evolving, and new types of products are coming one after another.

As for me, I am fond of trying brand-new things and limited-time offers. And when I was shopping at a supermarket the other day, I found a product that drew my interest.

Calbee Mentaiko-Mayo flavored Pizza Potato Chips

As a result, I yielded to the temptation, grabbing the bag, Calbee Mentaiko-Mayo Pizza Potato Chips, a limited-time snack released recently. Now, I am writing this article, munching them.

As you may know, Calbee is Japan’s largest snack food manufacturer and has been introducing products to North America under the capital and business alliance with PepsiCo.

Of course, other than Calbee, there are a lot of snack food makers in Japan, and they are fiercely vying with one another to increase their market share.

Top 10 Most Popular Snacks in Japan

And today, I wondered what products are more popular than others, and I searched for the popularity ranking.

From some online sources, I learned that a popularity contest for Japanese snacks was held on a TV program last November,

where 10,000 people participated and chose their favorite treats from about 1700 kinds of Japanese snacks and candies.

According to the result, the top 10 most popular snacks and sweets are as follows.

#1. (Calbee) Jagariko Salad

Calbee Jagariko Potato Fries Salad Flavor

#2. (Calbee) Potato Chips Salt

Calbee Potato Chips Lightly Salted Flavor

#3. (Nestle Japan) Kit Kat Minis

Nestle Japan Kit Kat Minis

#4. (Calbee) Potato Chips Consomme Punch

Calbee Potato Chips Consomme Punch Flavor

#5. (Calbee) Kappa Ebisen

Calbee Kappa Ebisen Shrimp Cracker

#6. (Calbee) Kata-Age Potato Chips Salt

Calbee Kata-Age Lightly-Salted Deep-Fried Potato Chips

#7. (Koikeya) Potato Chips Nori-Shio

Koikeya Potato Chips Seaweed and Salt

#8. (Meiji) Takenoko no Sato

Meiji Takenoko no Sato Chocolate Cookies

#9. (Meiji) Kajyu Gummy Grape

Meiji Kajyu Gummy Grape Flavor

#10. (Morinaga) Hi-Chew

Morinaga Hi-Chew Taffy Candy

By the way, how many items do you know among these?

Half of the top 10 are from Calbee, 6 are salty snacks, and the rest are sweets. To my surprise, almost all the products are available on

Only the Kit Kat Minis is from foreign companies.

In conclusion, as expected, the products from Calbee won a sweeping victory.


Hi, I'm Tomo, a Japanese blogger living in Niigata Prefecture, Japan. For the purpose of enriching your life, I would like to introduce things about Japan on this blog, especially unique Japanese products, cooking recipes, cultures, and facts and trivia.

2 Responses

  1. July 21, 2017

    […] Jagariko was chosen as No.1 snack in a competition of popularity vote about Japanese snacks and sweets for 2016,as I wrote about it in the past article. […]

  2. September 30, 2017

    […] I wrote in my past article,the company has its 4 products in the Top 5 of the 2016 popularity contest of Japanese snacks and […]

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