The Popularity Ranking of Japanese Snacks

When it comes to Japanese snacks and candies, I know there are tons of fans around the world. The Japanese snack keeps evolving and new-types of products are going on sale one after another.

As for me, I am fond of trying new things and also limited-time offers. The other day when I was shopping at a supermarket near my house, I found a product that drew my interest.

Calbee Mentaiko-Mayo flavored Pizza Potato Chips

As a result, I yielded to the temptation and ended up grabbing the bag “Calbee Mentaiko-Mayo Flavor Pizza Potato Chips”, a limited-time snack that was released recently. Now, I am writing this article, enjoying the potato chips.

As you may already know, Calbee is Japan’s largest snack food manufacturer. The Japanese company has been introducing its products to North America under the capital and business alliance with PepsiCo.

Of course, other than Calbee, there are a lot of snack food manufacturers in Japan, and they are fiercely vying with one another to increase their own market share.

The Top 10 Most Popular Snacks in Japan

And today I wondered what snacks and candies are more popular than others, so I searched for the popularity ranking online.

Actually, a popularity contest of Japanese snacks was held on a TV program last November, where 10,000 people took part and chose their favorite treats from about 1700 kinds of Japanese snacks and candies.

According to the result, Japan’s top 10 most popular snacks and sweets are as follows.

#1. (Calbee) Jagariko Salad

Calbee Jagariko Potato Fries Salad Flavor

#2. (Calbee) Potato Chips Salt

Calbee Potato Chips Lightly Salted Flavor

#3. (Nestle Japan) Kit Kat Minis

Nestle Japan Kit Kat Minis

#4. (Calbee) Potato Chips Consomme Punch

Calbee Potato Chips Consomme Punch Flavor

#5. (Calbee) Kappa Ebisen

Calbee Kappa Ebisen Shrimp Cracker

#6. (Calbee) Kata-Age Potato Chips Salt

Calbee Kata-Age Deep-Fried Lightly-Salted Potato Chips

#7. (Koikeya) Potato Chips Nori-Shio

Koikeya Potato Chips Seaweed and Salt

#8. (Meiji) Takenoko no Sato

Meiji Takenoko no Sato Chocolate Cookies

#9. (Meiji) Kajyu Gummy Grape

Meiji Kajyu Gummy Grape Flavor

#10. (Morinaga) Hi-CHEW

Morinaga Hi-Chew Taffy Candy

By the way, how many items do you know among these 10 Japanese snacks?

Half of the top 10 items are from Calbee, 6 out of the 10 are salty snacks and the rest are sweet treats. To my surprise, almost all the 10 items can be bought on

Only the Kit Kat Minis is a product from the maker (Nestle) whose head office is outside of Japan (in Switzerland).

In conclusion, except for the Kit Kat Minis, as I expected, the products from Calbee won a sweeping victory.


Hi, I'm Tomo, a Japanese blogger living in Niigata Prefecture, Japan. For the purpose of enriching your life, I would like to introduce things about Japan on this blog, especially unique Japanese products, cooking recipes, cultures, and facts and trivia.

2 Responses

  1. July 21, 2017

    […] Jagariko was chosen as No.1 snack in a competition of popularity vote about Japanese snacks and sweets for 2016,as I wrote about it in the past article. […]

  2. September 30, 2017

    […] I wrote in my past article,the company has its 4 products in the Top 5 of the 2016 popularity contest of Japanese snacks and […]

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: