Funwari Meijin Kinako Mochi: Super Fluffy Puffed Rice Snack

Rice is the staple of the Japanese diet, and as I wrote about it before, “Senbei (せんべい)”, “Okaki (おかき)”, and “Arare (あられ)” are 3 traditional rice crackers that represent Japan.

Not only them but in modern times, a wide variety of rice snacks can be seen in Japan, many of which have a pleasant crunchy texture.

Echigo Seika Funwari Meijin Kinako Mochi Flavor 

Echigo Seika Funwari Meijin Kinako Mochi Rice Puff Snack

Despite that, what I introduce here, “Funwari Meijin (ふんわり名人)” is a super fluffy puffed rice snack.

The product was introduced by Echigo-Seika Confectionery in 2005 and now has gained wide popularity in Japan because of its melting texture.

Actually, the product name, Fuwari Meijin loosely means “master hand at making fluffy things”, and in fact, it is one of the fluffiest treats that I have ever eaten.

Funwari Meijin Kinako Mochi Puffed Rice Snack

In the Funwari Meijin series, currently, there are 5 regular flavors and this “Kinako Mochi (きなこ餅)” flavor is especially popular, together with the Cheese Mochi flavor.


In addition to having extreme fluffiness, the Kinako Mochi rice puff is also characterized by the use of “Wasanbon (和三盆)”, which is a traditional Japanese sugar featuring its mellow taste and excellent melting property.

Of course, the fragrant “Kinako (きなこ)” soy flour coating matches perfectly with them, making the overall snack an authentic confection with Japanese taste. 


Echigo Seika Kinako Mochi Ingredients and Nutrition Facts

According to the ingredient list on the back of the package, the main ingredients in the Funwari Meijin Kinako Mochi rice puff are vegetable oil, Mochi-Gome (glutinous rice), sugar (including Wasanbon), Kinako (roasted soybean flour), dextrose, and salt.


Hi, I'm Tomo, a Japanese blogger living in Niigata Prefecture, Japan. For the purpose of enriching your life, I would like to introduce things about Japan on this blog, especially unique Japanese products, cooking recipes, cultures, and facts and trivia.

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