Funwari Meijin Kinako Mochi: Super Fluffy Puffed Rice Snack

Rice is the staple of the Japanese diet, and as I wrote before, Senbei (せんべい), Okaki (おかき), and Arare (あられ) are traditional rice crackers that represent Japan.

In addition, nowadays, various unique rice snacks are available in Japan, and what I introduce here, Echigo Seika’s Funwari Meijin (ふんわり名人) is among them.

Echigo Seika Funwari Meijin Kinako Mochi Flavor 

Echigo Seika Funwari Meijin Kinako Mochi Rice Puff Snack

Unlike traditional Senbei, Funwari Meijin (ふんわり名人) is a super fluffy puffed rice snack introduced by Echigo Seika Confectionery in 2005.

Since its release, the treat has gained wide popularity in Japan because of its melting texture.

Funwari Meijin Kinako Mochi Puffed Rice Snack

The product name, Fuwari Meijin, loosely means master hand at making fluffy things, and this treat is one of the fluffiest snacks I have ever eaten.

Currently, there are five regular flavors in the series, and this Kinako Mochi (きなこ餅) is a top-seller, together with the Cheese Mochi.


In addition to having extreme fluffiness, another primary characteristic of the Kinako Mochi rice puff is the use of Wasanbon.

Wasanbon (和三盆) is a traditional Japanese sugar with a mellow taste and an excellent melt-in-the-mouth texture.

Of course, the fragrant Kinako (きなこ) soy flour coating matches perfectly with them, making the overall snack a confection with an authentic Japanese taste. 


Echigo Seika Funwari Meijin Kinako Mochi Ingredients Nutrition Facts Label

Lastly, let’s see the ingredients used in the Funwari Meijin Kinako Mochi snack.

Vegetable oil/fat, Mochi-Gome glutinous rice, Sugar (including Wasanbon), Kinako roasted soybean flour, Dextrose, Salt.


Hi, I'm Tomo, a Japanese blogger living in Niigata Prefecture, Japan. For the purpose of enriching your life, I would like to introduce things about Japan on this blog, especially unique Japanese products, cooking recipes, cultures, and facts and trivia.

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