Meiji Coffee Beat: Chocolate Grains like Coffee Beans

“Meiji (明治)” is a leading Japanese food company with a long history, so the company has a lot of long-selling products that are very familiar to us Japanese, many of which are chocolates.

Especially, these 5 chocolate treats I introduced before are well-recognized in Japan and have been widely loved by both adults and children over the ages.

The similarity between the 5 chocolates is that they all are small chocolate grains that are milky and not that bitter. Therefore, they are really easy to eat and suitable as sweet treats for kids.

Out of the 5 items from Meiji, this time I will talk about the product “Coffee Beat (コーヒービート)” in detail.

Meiji Coffee Beat

Meiji Coffee Beat

Introduced by Meiji in March 1971, Meiji Coffee Beat is a good and old chocolate candy that comes in a cylindrical cardboard tube.

As you can see in the photos, the paper container contains a bunch of small chocolate grains in it.

Meiji Coffee Beat Chocolate Candy

When you have a close look at the grains, you find they look just like coffee beans. In fact, the coffee bean-shaped chocolate has a slight coffee flavor but it is milky, mild, and very easy to eat.

Further, the coffee-flavored grain is actually coated in a thin layer of crumbly chocolate, which gives the surface a shine.

The coffee-flavored milk chocolate Meiji Coffee Beat brings back memories of my childhood because I used to eat it as a kid. Even now, it tastes great and has the same deliciousness as ever.

Ingredients and Nutrition Facts

Meiji Coffee Beat Ingredients and Nutrition Facts

Lastly, according to the ingredient list and nutrition facts label on the side of the tube, with 163 kcal per one serving (32 grams), the chocolate grain Meiji Coffee Beat mainly consists of sugar, whole milk powder, cocoa butter, milk sugar, cacao mass, creaming powder, vegetable fat and oil, coffee, starch, starch syrup, and gelatin.


Hi, I'm Tomo, a Japanese blogger living in Niigata Prefecture, Japan. For the purpose of enriching your life, I would like to introduce things about Japan on this blog, especially unique Japanese products, cooking recipes, cultures, and facts and trivia.

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