Meiji Coffee Beat: Coffee Beans-like Chocolate Grains

“Meiji (明治)” is a leading Japanese food company with a long history.

Many of the products are very familiar to us Japanese, and one of the representative examples is chocolate.

Among others, these five treats I introduced before are well recognized in Japan and have been long-time favorites.

The candies are all small, milky, and not so bitter chocolate grains, so they are easy to eat and favored by parents with children.

Out of the five items, here, I will talk about the Meiji Coffee Beat in detail.

Meiji Coffee Beat

Meiji Coffee Beat

Introduced by Meiji in March 1971, “Coffee Beat (コーヒービート)” (Price: 121 yen/about 1.1 USD) is a good, old chocolate candy filled in a cylindrical cardboard tube.

As you can see in the photos above and below, the paper container has a bunch of small chocolate grains in it.

Meiji Coffee Beat Chocolate Candy

When you closely look at the grains, you’ll find them shaped like coffee beans. The chocolate has a slight coffee flavor but is milky and easy to eat.

The candy is coated in a thin layer of crumbly chocolate, which gives the surface a shine.

These grains bring back memories of my childhood because I used to eat them as a kid. Even now, the chocolate has the same taste as I remember and is yummy!

Ingredients/Nutrition Facts

Meiji Coffee Beat Ingredients and Nutrition Facts

Lastly, according to the ingredient list and nutrition facts label on the side of the tube,

the Meiji Coffee Beat chocolate mainly consists of sugar, whole milk powder, cocoa butter, milk sugar, cacao mass, creaming powder, vegetable fat, coffee, starch, starch syrup, and gelatin.

The calories per tube (32 grams) are 163 kcal.


Hi, I'm Tomo, a Japanese blogger living in Niigata Prefecture, Japan. For the purpose of enriching your life, I would like to introduce things about Japan on this blog, especially unique Japanese products, cooking recipes, cultures, and facts and trivia.

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