Meiji Petit Assortment of 5 Best Chocolate Candies

There are many kinds of chocolate treats in Japan, where Meiji (明治) is well known for having a large variety of chocolate.

The company has quite a few best-selling snacks and candies, and it also sells an assortment of chocolate products.

The assortment is a kind of sampler. In other words, the amount is small compared to the regular versions.

However, the product can be a nice treat for kids.

Meiji Petit Assortment of 5 Best Chocolate Products 

Meiji Petit Assort Best-Selling Chocolate Assortment

The assortment named Petit Assort (プチアソート) consists of Meiji’s five best chocolate candies.

But as the product name suggests, the boxes are small compared to the regular varieties.

Today, I will give a brief overview of each for those interested in Meiji’s chocolate products.

Meiji Marble Chocolate

Meiji Marble Chocolate

Released in 1961, Meiji Marble Chocolate is known as Japan’s first grain chocolate.

This product consists of 7 bright colors of mild milk chocolate thinly coated in nicely crumbly colored sugar.

Meiji Coffee Beat

Meiji Coffee Beat

With a good-old taste, the long-selling Meiji Coffee Beat is shaped just like coffee beans.

Although this milk chocolate has a slight coffee flavor, it is easy to eat, loved by both adults and children.

Meiji Gummy Choco Strawberry

Meiji Gummy Chocolate Strawberry

This Meiji Gummy Choco can make children excited because it has a pleasantly chewy strawberry gummy candy,

and the taste is marvelous.

Meiji Choco Baby 

Meiji Choco Baby 

Meiji Choco Baby is a pellet of milk chocolate with more than 40 years of history. 

Because of its simple easy-to-eat taste, the candy has been a long-time favorite among children. 

Meiji Apollo Chocolate

Meiji Apollo Chocolate

Meiji released this Apollo Chocolate on August 7, 1969, in commemoration of Apollo 11’s landing on the moon.

This candy has a two-layer structure (upper: strawberry chocolate, lower: milk chocolate), shaped like the command spaceship of Apollo 11.


Hi, I'm Tomo, a Japanese blogger living in Niigata Prefecture, Japan. For the purpose of enriching your life, I would like to introduce things about Japan on this blog, especially unique Japanese products, cooking recipes, cultures, and facts and trivia.

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