Meiji’s 5 Best-Selling Chocolate Candies to Try

There is a wide range of chocolate treats available in Japan as well as in other countries, and the leading Japanese food company, “Meiji (明治)” is especially famous for having many varieties of chocolate.

As a matter of fact, Meiji has several best-selling chocolate candies that many of us Japanese are very familiar with, so the company also sells an assortment of their popular chocolates.

The assortment is a kind of sampler, in other words, the amount of the candies is small as compared to the regular versions. However, the product could be a nice treat for kids.

Meiji Petit Assortment of 5 Best-Selling Chocolates 

Meiji Petit Assort Best-Selling Chocolate Assortment

The assortment, named “Petit Assort (プチアソート)”, consists of Meiji’s 5 best-selling chocolate candies. But the name of the product suggests, the boxes are smaller in size than the normal varieties.

This time, with this product, for those of you who are interested in Meiji’s best-recognized chocolate candies, I will introduce each of them briefly.

Meiji Marble Chocolate

Meiji Marble Chocolate

Released in 1961, Meiji Marble Chocolate is a chocolate treat that is known as Japan’s first grain chocolate. It is made up of 7 bright colors of mild milk chocolate thinly coated in nicely crumbly colored sugar.

Meiji Coffee Beat

Meiji Coffee Beat

With a good-old taste, the long-selling Meiji Coffee Beat is shaped just like coffee beans. As its name indicates, this milk chocolate has a slight coffee flavor that is easy to eat.

Meiji Gummy Choco Strawberry

Meiji Gummy Chocolate Strawberry

Children will be excited about this Meiji Gummy Choco because it is filled with pleasantly chewy strawberry gummy candy. The treat has a well-balanced delicious taste with a mild milk chocolate exterior with sweet-sour strawberry gummy inside.

Meiji Choco Baby 

Meiji Choco Baby 

Meiji Choco Baby is a tiny pellet of milk chocolate with more than 40 years of history. The milk chocolate is simple in taste but is very easy to eat and has been a long time favorite of children in Japan. 

Meiji Apollo Chocolate

Meiji Apollo Chocolate

Meiji Apollo Chocolate was introduced on August 7, 1969. In July of that year, Apollo 11 succeeded in landing on the surface of the moon. As you can guess, this chocolate was released in commemoration of Apollo 11’s landing on the moon.

Meiji Apollo Chocolate has a two-layer structure, the upper: strawberry-flavored chocolate, while the lower: milk chocolate, which, as a whole, looks kind of like the command spaceship of Apollo 11.


Hi, I'm Tomo, a Japanese blogger living in Niigata Prefecture, Japan. For the purpose of enriching your life, I would like to introduce things about Japan on this blog, especially unique Japanese products, cooking recipes, cultures, and facts and trivia.

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