Goen Choco: 5 Yen Coin-Shaped Chocolate Dagashi Candy
A wide range of chocolate candy is available in Japan as well as other countries, and each of those treats has its own characteristics and flavor that are differentiated from its counterparts.
However, some products differentiate themselves especially in appearance, and today I purchased a representative example of such Japanese chocolate candies.
Goen Ga Aruyo (ごえんがあるよ)
What I picked up this time is this milk chocolate called “Goen Ga Aruyo (ごえんがあるよ)” introduced by Tirol Choco in 1984. The chocolate candy of Goen ga Aruyo is dubbed “Goen Choco” by Dagashi lovers, by the way.
The Japanese company, Tirol Choco is especially well known for its flagship chocolate brand “Tirol Choco (チロルチョコ)“, which in fact is one of the most popular chocolate candy series in Japan.
Actually, the name of “Goen Ga Aruyo (ごえんがあるよ)” can be interpreted in 2 ways, “Our paths will cross” or “There are 5 yen coins”, and from that reason, the mascot designed after Japan’s 5 yen coin is on the package front.
The milk chocolate itself is also molded imitating the 5 yen coin, from which it is literally called “Goen (5 Yen) Choco”. In size, the Goen chocolate is a little bigger than the actual 5 yen coin, and its taste is simple and plain.
Several decades ago, the Goen Choco packet was individually sold for only 5 yen at many Dagashi shops, but unfortunately, I haven’t seen it being sold alone anywhere recently.
Lastly, let’s see the ingredient list on the back of the bag. Based on that, the Goen chocolate is made from sugar, cacao mass, whole milk powder, cocoa butter, vegetable fat, cocoa powder, emulsifier, and flavoring.