Soft Mame Mochi: Iwatsuka’s Long-Selling Rice Cracker

When it comes to rice snacks commonly eaten in Japan, Senbei, Okaki, and Arare are the 3 major types of traditional Japanese rice crackers that are most familiar to us Japanese.

Although they all traditionally have a quite hard, crunchy texture, in modern times they come in many varieties and some are rather soft.

For example, as I introduced in the past, Echigo Seika’s Funwari Meijin is a relatively new popular rice cracker well-known for its super fluffy texture. In fact, when you put the Japanese treat in the mouth, it melts away in an instant.

Iwatsuka Seika Soft Mame Mochi

Iwatsuka Seika Soft Mame Mochi

And today, as another example of such modern soft Japanese rice crackers, I purchased this “Soft Mame Mochi (ソフト豆もち)” from Iwatsuka-Seika Confectionery. When you hear the name, you may wonder “what is Mame Mochi?”

Mame Mochi (豆餅, 豆もち)

Mame Mochi Rice Cake

Actually, in the name, the word “Mame (豆)” means “bean” in Japanese, while “Mochi (餅)” refers to a traditional Japanese plain rice cake, and Mame Mochi is a type of Mochi in which typically black soybeans are embedded.

Uncooked Mame Mochi has a hard texture and you need to toast it before eating. While cooking, the rice cake swells and becomes soft and sticky, and we eat the cooked Mame Mochi usually with soy sauce.

Soft Mame Mochi Rice Cracker 

Soft Mame Mochi Rice Cracker

Now, let’s get back to the main subject. Although these Iwatsuka Seika’s Soft Mame Mochi look like toasted traditional Mame Mochi, they are neither sticky nor stretchy.

Unlike traditional ones, these Iwatsuka’s Mame Mochi rice crackers have a light, fluffy texture. Besides, they are lightly salted, nicely savory, so I can never get enough of it!

Where to Buy

With a long history, Iwatsuka Seika Soft Mame Mochi is one of the most loved rice crackers in Japan, so it is available in many supermarkets around the country.


Hi, I'm Tomo, a Japanese blogger living in Niigata Prefecture, Japan. For the purpose of enriching your life, I would like to introduce things about Japan on this blog, especially unique Japanese products, cooking recipes, cultures, and facts and trivia.

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