What does the Umaibo Takoyaki Puff Snack Taste Like?

“Umaibo (うまい棒)” is a long-selling corn puff snack bar that is especially popular with children in Japan and is known as one of the most beloved Dagashi snacks.

The Japanese puff comes in many unique flavors and only costs 10 yen (0.1 USD) in Japan. As you can guess, these are the main reason why Japanese children love the Dagashi snack.

According to Umaibo’s official website, there are 18 regular flavors currently, and some of them have a very Japanese taste like the Tonkatsu sauce flavor and Mentai flavor that I talked about a while ago.

Umaibo Takoyaki Flavor 

Umaibo Takoyaki

Actually, that also applies to the one I purchased this time “Takoyaki (たこ焼)” flavor. This Umaibo Takoyaki went on the market in 1987 and now has become one of the top 5 flavors.

Umaibo Takoyaki Flavor

The corn puff snack has a dark brown color and looks like a burnt snack, but the color comes from the seasonings.

Umaibo Takoyaki Corn Puff Snack

When you break the bar into two, you will see the puff itself is yellow in color. The snack is full of flavor like a Takoyaki sauce.

Takoyaki and Takoyaki Sauce 

“Takoyaki (たこ焼き)” are called octopus balls in English-speaking countries. The wheat flour batter is mixed with Dashi soup stock, and topped with a bit of octopus meat and other toppings like finely chopped Beni Shoga and green onions.

The mixture is cooked in a Takoyaki grill pan or a Takoyaki maker like this (Amazon.com). The resulting balls are typically dressed with Takoyaki sauce and mayonnaise, and topped with green seaweed powder “Aonori (青のり)” and dried bonito shavings “Katsuobushi (鰹節)”.

The octopus ball is crispy on the outside and moist on the inside. The Takoyaki sauce is a sweet brown sauce made with lots of vegetables and fruits. It is very similar in taste to Okonomiyaki sauce and not spicy as compared to Tonkatsu sauce.

The Ingredients in the Umaibo Takoyaki Snack 

Umaibo Takoyaki Flavored Corn Puff Snack

From the above, this Umaibo Takoyaki snack tastes kind of like Takoyaki sauce. It is pretty savory and somewhat sweet, and not spicy at all. As with the actual octopus ball, Aonori and Beni Shoga (red pickled ginger) are used in this snack.

Umaibo Takoyaki Flavor Ingredients

Here is the ingredient list. According to this, the snack is made with corn (Non-GMO), vegetable fat and oil, sauce, sugar, wheat flour, skim milk powder, green seaweed, Beni Shoga (red picked ginger), spices, yolk powder, shrimp powder, amino acid, acidifier, sucralose, and caramel pigment.


Hi, I'm Tomo, a Japanese blogger living in Niigata Prefecture, Japan. For the purpose of enriching your life, I would like to introduce things about Japan on this blog, especially unique Japanese products, cooking recipes, cultures, and facts and trivia.

2 Responses

  1. Hossein Parivar says:

    Hello Dear
    This is hossein
    I would like Sales Representative umaibo in Kuwait
    Can you help me please?
    Thanke you so much

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