Marukawa Fusen Chewing Bubble Gum Cola Flavor

Here, you can buy the cheapest snacks and candies for 10 yen (about 0.1 USD) per piece.

Such cheap Japanese treats, whose price is from 10 to about 100 yen, are called Dagashi (駄菓子), which is particularly popular with children.

When I was a kid, there were quite a few small candy shops that specialized in Dagashi called Dagashiya (駄菓子屋) around the country.

However, because of the changes in the environments surrounding Dagashiya, the number is gradually decreasing, and they are rare now.

Instead, today Dagashi treats are available at supermarkets, convenience stores, drugstores, and the like,

and the other day, I bought small pieces of chewing bubble gum Dagashi in a supermarket.

Marukawa Fusen Cola Gum 

Marukawa Cola Gum

What I purchased this time is this Marukawa’s classic Cola Flavor Fusen Gum (風船ガム: bubble gum), which brings back memories of my childhood because I used to eat it as a kid.

Just like Umaibo, the price hasn’t changed since I was small, and it is still 10 yen. Therefore, this Fusen bubble gum is one of the cheapest chewing gum in Japan.

Now, let’s see the contents of this product.

Maze Game

Marukawa Fusen Cola Gum Maze Game

On the backside of the outer paper wrapper, there is a maze game to give joy to little kids.

Nonetheless, as you can see in the photo, the possibility that you can reach the goal (ゴール) is one-fifth.


Marukawa Fusen Cola Gum Lottery

There is even a slip of lottery paper inside the foil with a small block of cola-flavored chewing gum.

If the word あたり is on the paper, you can get one more gum for free at the store where you bought it. 

But, this time, ハズレ appeared, which means you lost the lottery.


Marukawa Fusen Chewing Bubble Gum Cola Flavor

As for the taste, this chewing bubble gum is soft, and its flavor lasts quite some time.

Although it’s been a long time since I last ate it, the taste was good as ever; It was pleasantly refreshing and so yummy!


Marukawa Fusen Cola Gum Ingredients

Lastly, let’s see the ingredients of this Dagashi chewing gum.

Sugar, Dextrose, Starch syrup, Starch, Gum base, Softener, Acidifier, Flavoring, Caramel pigment


Hi, I'm Tomo, a Japanese blogger living in Niigata Prefecture, Japan. For the purpose of enriching your life, I would like to introduce things about Japan on this blog, especially unique Japanese products, cooking recipes, cultures, and facts and trivia.

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