Marukawa Fusen Chewing Bubble Gum Cola Flavor

In Japan, the cheapest snacks and candies can be bought for 10 yen (about 0.1 USD) per piece.

Such cheap Japanese treats whose price ranges from 10 yen to about 100 yen are called “Dagashi (駄菓子)“, which is particularly popular with children in Japan.

When I was a kid, there were quite a few small candy shops that specialized in Dagashi called “Dagashiya (駄菓子屋)” around the country.

However, because of the changes in environments surrounding Dagashiya, the number of them is decreasing year by year and they can rarely be seen these days.

Instead, today Dagashi treats are sold at supermarkets, convenience stores, drugstores, and the like, and in fact the other day I bought small pieces of chewing bubble gum Dagashi in a supermarket.

Marukawa Cola Gum 

Marukawa Cola Gum

What I purchased this time is this Marukawa’s classic Cola Flavor “Fusen Gum (風船ガム: bubble gum)”, which brings back memories of my childhood because I used to eat it as a kid.

Just like Umaibo, the price of the cola-flavored bubble gum hasn’t changed since I was small and even now it is 10 yen. Therefore, this Fusen bubble gum is one of the cheapest chewing gum in Japan.

Now, let’s see the contents of this product.

Maze Game

Marukawa Fusen Cola Gum Maze Game

On the backside of the outer paper wrapper, there is a maze game to give joy to little kids. Nonetheless, as you can see in the photo, the possibility that you can reach the goal (ゴール) is 1/5.


Marukawa Fusen Cola Gum Lottery

Not only that but inside the foil, there is even a slip of lottery paper, together with a small block of cola-flavored chewing bubble gum.

If the letters “あたり” are printed on the lottery paper, you can get one more piece of the chewing gum for free at the store where you bought the gum. 

This time “ハズレ” appeared, which means that you didn’t win the lottery.


Marukawa Fusen Chewing Bubble Gum Cola Flavor

As for the taste, this chewing bubble gum is soft and its flavor lasts quite long. Although it’s been a long time since I last ate it, the taste was great as ever, nicely refreshing and so yummy.


Marukawa Cola Fusen Gum Ingredients

Lastly, let’s see the ingredients of this chewing gum. According to the list pictured above, the Marukawa Fusen Chewing Bubble Gum Cola Flavor consists of sugar, dextrose, starch syrup, starch, gum base, softener, acidifier, flavoring, and caramel pigment.


Hi, I'm Tomo, a Japanese blogger living in Niigata Prefecture, Japan. For the purpose of enriching your life, I would like to introduce things about Japan on this blog, especially unique Japanese products, cooking recipes, cultures, and facts and trivia.

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