Wagashi: Anno Imo Yokan that Became a Hot Topic on SNS

Yesterday when I shopped at a 7 Eleven convenience store, a small packaged Wagashi sweet caught my eye because I had never seen the product before.

From its name, the confection from 7 Eleven’s Seven & i Premium line seemed delicious, and I grabbed it after all.

After I returned home, I researched the Wagashi and found it became a hot topic on SNS last year and was re-released recently.

Anno Imo Yokan from 7 Eleven

Seven&i Premium Anno Imo Yokan

The Wagashi sweet I picked up this time is the “Anno Imo Yokan (安納芋羊羹)” (Price: 127 yen/about 1.1 USD) shown in the photo above.

For the unfamiliar with Japanese food, Yokan is a traditional Japanese confection or Wagashi made from sweetened Azuki red bean paste solidified with agar or Kanten.

But what I bought is made with a sweet potato called “Anno Imo (安納芋)”, instead of using Azuki red beans.

Anno Imo sweet potato

Anno Imo is a variety of Satsuma Imo (sweet potato) characterized by its outstanding sweetness.

Based on some online sources, when baked, spending time, its sugar content increases to approximately 40 percent.

Anno Imo Sweet Potato Yokan

So the Anno Imo Yokan was exquisitely sweet and merrow, to say nothing of being very delicious.

The sweet potato cake also had a pleasantly smooth texture and absolutely lived up to its reputation!

Ingredients and Nutrition Facts

Seven&i Premium Anno Imo Sweet Potato Yokan Ingredients

Seven&i Premium Anno Imo Sweet Potato Yokan Nutrition Facts

Lastly, for those who are interested in the ingredients and nutrition facts of this confection, here are the labels.

According to that, with 150 kcal per piece (56 grams), the Wagashi treat Anno Imo Yokan consists of sugar, Anno Imo sweet potato paste, and Kanten agar.


Hi, I'm Tomo, a Japanese blogger living in Niigata Prefecture, Japan. For the purpose of enriching your life, I would like to introduce things about Japan on this blog, especially unique Japanese products, cooking recipes, cultures, and facts and trivia.

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