Dagashi: Umaibo Tonkatsu Sauce Flavor Corn Puff Stick

Umaibo (うまい棒: Delicious Stick) is a classic Dagashi (駄菓子) snack sold by Yaokin (やおきん). *It is a cheap corn puff stick that only costs 10 yen, but the snack is so yummy!

* Due to increasing costs, Yaokin raised its price for the first time to 12 yen on April 2022.

Umaibo Tonkatsu Sauce Flavor 

Because of that, the Dagashi Umaibo is very popular in Japan, widely enjoyed by adults and children alike, and available at most supermarkets and convenience stores.

Also, the Dagashi treat comes in many unique flavors, out of which I picked up the Tonkatsu Sauce flavor today at a store for this blog article.

According to the official site of Umaibo, Umaibo Tonkatsu Sauce debuted in July 1979, and it is the oldest original flavor in the series.

As its name indicates, this puffed corn snack features a flavor like Tonkatsu sauce, but in the first place, have you ever heard of the Japanese sauce?

Tonkatsu Sauce (とんかつソース)

For the unfamiliar, Tonkatsu sauce (とんかつソース) is a thick, a little bit spicy, fruity, and umami-rich Japanese brown sauce similar to Worcester sauce, as explained in this article.

Based on the ingredient list of the one from Bull-Dog, the sauce consists of tomato, apple, prune, lemon, carrot, onion, brewed vinegar, dextrose, high fructose corn syrup, sugar, salt, starch, yeast extract, soybean, and spices.

Taste 

It seems the maker created Umaibo Tonkatsu Sauce by emulating the actual taste of Tonkatsu sauce. The Dagashi snack has a savory, a little bit spicy, umami-rich flavor and is kind of reminiscent of a Tonkatsu sauce. Yes, it is pleasantly crunchy and tastes pretty good!

Ingredients/Nutrition Facts

Lastly, let’s see the ingredients and nutrition facts of the Dagashi Umaibo Tonkatsu Sauce flavor puffed corn snack based on the info on the official site.

Nutritional Values