Kewpie Mayonnaise and its Usage by Japanese

Mayonnaise is one of the most consumed condiments in many countries, and in Japan, the Japanese food company “Kewpie (キユーピー)” holds the largest market share. 

It is Kewpie that first sold Japan-made mayonnaise, and the product known as the origin of Japanese mayonnaise, “Kewpie Mayonnaise (キユーピーマヨネーズ)” was introduced in 1925.

Kewpie Mayonnaise

Kewpie Mayonnaise

Today, Kewpie Mayonnaise is one of the best and most loved mayonnaise brands in Japan and has been a staple in many households. It is made with egg yolk and comes in a soft squeeze bottle.

The mayo tastes great with a delightfully smooth and creamy consistency and goes perfectly with almost any food.

Because of that, in Japan, there are many mayonnaise addicts called “Mayolar (マヨラー)”.

Kewpie Mayonnaise Sauce

In fact, in addition to not being oily, Kewpie Mayonnaise leaves a good aftertaste. So you can put a generous amount of it on a wide range of foods.

With this mayo, even bland foods, including some kinds of vegetables, can be a delight.


Kewpie Japanese Mayonnaise

In addition to the basics for mayonnaise, fresh vegetables, we Japanese commonly apply Kewpie Mayo on a variety of foods including the following.

Karaage (唐揚げ)

Octopus Karate

Not only does Kewpie Mayonnaise pair well with bland or light-tasting foods, but it works incredibly with deep-fried dishes as well, including Karaage and french fries.

Surume (スルメ)

Surume Squid Strips and Mayonnaise

In Japan, mayonnaise has become an essential condiment for the dried squid Otsumami “Surume (スルメ)” and is used as a dip, often with the Shichimi Togarashi 7 spice blend.

Instant Ramen

Nissin Cup Noodle Seafood Instant Ramen with Kewpie Mayonnaise

Some Japanese people like to add Kewpie Mayonnaise to instant ramen for extra flavor. The mayo sauce goes especially well with seafood broth cup ramen.

Other Foods

Kimchi Pickles with Kewpie Mayonnaise

Boiled Spinach with Kewpie Mayonnaise

The addition of Kewpie Mayo to spicy food like Kimchi (Korean pickles) calms its spiciness/heat and gives it mild depth.

The mayo can also be a fabulous condiment for foods such as Sashimi and Sushi, boiled spinach, and Natto.

Ingredients and Calories

Kewpie Mayonnaise Ingredients

Kewpie Mayonnaise Nutrition Facts

Lastly, for those who want to know the ingredients and nutrition facts of this Kewpie Mayonnaise, here are the labels.

According to that, with 100 kcal and 0.3 g salt equivalents per 15 grams, the mayo mainly consists of vegetable oil, egg yolk, brewed vinegar, salt, spices, and amino acid seasoning.


Hi, I'm Tomo, a Japanese blogger living in Niigata Prefecture, Japan. For the purpose of enriching your life, I would like to introduce things about Japan on this blog, especially unique Japanese products, cooking recipes, cultures, and facts and trivia.

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