The Japan’s 5 Cheapest Snacks that are Popular with Children

Have you ever heard that there is a snack genre unique to Japan that is especially popular among children? As you may already know, the name of the Japanese snack genre is “Dagashi (駄菓子)”.

Actually, Dagashi is the name for cheap Japanese snacks and candies with a relatively small size.

In Japan, the cheapest Dagashi snacks only cost 10 yen (about 0.1 USD), so it is fun for kids to choose such cheap snacks as they can buy many varieties even with a small change.

5 Popular 10 Yen Dagashi Snacks

Therefore this time, I will introduce 5 Dagashi snacks available for 10 yen in Japan that are popular with children in particular, all of which I actually used to enjoy as a kid.

These are not only sold at supermarkets, drugstores, and convenience stores in Japan, but they can also be bought on

Oyatsu Calpas (おやつカルパス)

Oyatsu Calpas Beef Jerky Snack

Oyatsu Calpas is a Japanese semi-dry sausage snack like a cross between beef jerky and salami. The Japanese sausage is not spicy at all and tastes really good for the price 10 yen. Therefore, Oyatsu Calpas is not only recommended as a treat for kids, but the Dagashi snack also can make adults satisfied. In fact, the sausage snack goes perfectly with beer.

Mochi Taro (餅太郎)

Mochi Taro Wheat Crackers

The snack name, Mochi Taro is composed of 2 Japanese words. The former “Mochi (餅)” usually refers to sticky plain glutinous rice cakes, while the latter “Taro (太郎)” is a common Japanese boy’s name. But Mochi Taro is a crispy snack made from wheat flour and starch, not rice. Nevertheless, this Dagashi snack has a right amount of salt and a pleasant crispy texture like a traditional Japanese rice cracker Okaki. It is a simple snack yet really yummy.

Marukawa Fusen Gum (マルカワ フーセンガム)

Marukawa Bubble Gum Assort Pack

Marukawa Fusen Gum are fruit-flavored bubble gum balls. This chewing bubble gum is very famous in Japan as a long-selling Dagashi. Amazingly, the price of 10 yen has never been changed for decades, but even now, the bubble gum has a satisfying flavor like real fruit. Each flavor has a different color of sugar coating which is associated with some fruit.

Kabayaki-San Taro (蒲焼さん太郎)

Kabayaki-San Taro Fish Paste Snack

When you hear “Kabayaki (蒲焼き)”, you may bring broiled eel to mind, but the main ingredient of Kabayaki-san Taro is walleye pollack. This fish paste Dagashi snack is salty sweet with a little spiciness like a Kabayaki sauce. It is quite hard and tough in texture so you will either like it or dislike it.

Umaibo (うまい棒)

Umaibo Corn Puff Snack Bars

As you may know, Umaibo is one of the most famous Japanese snacks. This Dagashi is a corn puff snack bar with a slightly hard texture and comes in many unique flavors. The price of 10 yen has never been changed since the first flavor went on the market in 1979. As Umaibo is known as a legendary snack in Japan, some Japanese snack lovers call Umaibo The King of Dagashi.


Hi, I'm Tomo, a Japanese blogger living in Niigata Prefecture, Japan. For the purpose of enriching your life, I would like to introduce things about Japan on this blog, especially unique Japanese products, cooking recipes, cultures, and facts and trivia.

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